Visit Isle of Man has launched a new campaign to encourage bookings to the 2024 Isle of Man TT Races and inspire visitors to explore the Island beyond the racing.

The campaign, ‘The Isle of Man, There’s More to iTT’, is a collaborative effort between Visit Isle of Man and the Department for Enterprise Motorsport Team. Drawing inspiration from the iconic figure of Top Gear’s ‘The Stig’, viewers are introduced to ‘TTig’, a character designed to capture the attention of potential visitors while showcasing the Island’s extensive offering.

Deborah Heather, CEO of Visit Isle of Man, commented: “The Isle of Man TT Races have long been hailed as one of the most thrilling events in the world of motorsport, attracting thousands of visitors to our shores annually. With this new campaign, we want to invite visitors to not only experience the excitement of the races but to also immerse themselves in everything that makes the Island unique.

“Central to the campaign is the message that the Isle of Man is more than just a destination for motorsport enthusiasts, and we hope it will appeal to a wide variety of audiences. Regardless of whether you’re a fan of the TT Races.”

Despite seeing more than 43,000 visitors travel to the Isle of Man during the 2023 TT Races, approximately 7.5% up on 2022 figures, data from surveys revealed there was additional availability in accommodation and travel across the two-week race period.

Occupancy figures showed that serviced and non-serviced accommodation were 82% and 73% full respectively for June, whilst ferry figures showed 36% availability across the two weeks, and 64% availability over the final weekend, and 30% availability for flights across both periods.

A revised race schedule was implemented last year as part of the TT’s overarching strategy to drive long-term sustainability of the event and deliver visitor growth, offering two additional races and allowing fans to visit at more convenient periods.

A survey has revealed that the average visitor stay for the 2023 TT Races was six nights and the new campaign aims to increase consideration amongst potential visitors to book for the final weekend and beyond.

The full campaign video can be viewed on the Visit Isle of Man social media channels, and the website www.visitisleofman.com/TT