Today the CTA has a membership of more than 300, nearly half of whom are coach tour operators and tour wholesalers. The other half of the membership is made up of industry supporters who help make up the coach tourism package – they include hotel groups, Tourist Boards and major visitor attractions, ticket agencies and ferry operators, as well as professional advisers and B2B companies.
The CTA brings the two sides of the industry as the only UK-wide organisation that actively promotes coach tourism and delivers key benefits to operators and suppliers.
Coach operators benefit from the www.findacoachholiday.com consumer website. They also gain a key insight into emerging trends and get early notice of new opportunities through close working relationships with core suppliers to the sector. Members are able to use the CTA logo on letterheads, in brochures and on websites, which is a huge endorsement of any business and a key to building trust with customers.
For suppliers, the CTA provides opportunities to develop a personal relationship and grow business with operators through workshops, member events and fam trips. Attendance at CTA events offers opportunities to network and do business and there is no doubt that participation is a key to getting the best from being part of the CTA.
The CTA has played an increasingly important role in building relationships with other trade bodies and tourist organisations. It has close ties with the Home Nations Tourists Boards, the Association of Group Travel Organisers, European Tour Operators Association and the Confederation of Passenger Transport (CPT). It is a founder member of the European Alliance for Coach Tourism and is a member of the Tourism Alliance.
The Coach Tourism Association Limited has an elected Board of directors drawn from across the membership. The Chair is John Wales.