Continuum Attractions is taking over one of Scotland’s most famous visitor attractions, The Loch Ness Centre and Exhibition, near Inverness, investing £1.5million into its refurbishment.
Continuum, owners of attractions across the UK and with a 20-year heritage in Scotland, is taking a long lease of the iconic Highland tourism site with immediate plans to upgrade the guest offer. The transformation aims to engage, entertain and inform guests, focusing on telling the globally renowned story behind the legend of Loch Ness, exploring the myths, alongside the scientific research, that has turned Nessie into one of Scotland’s most famous brand icons. The major refurbishment of the visitor experience will take 12 weeks to complete with a newly-named The Loch Ness Centre reopening in spring 2023.
Juliana Delaney, chief executive, Continuum Attractions, says: “Continuum tells the real stories in real places about real people. The search for Nessie encapsulates all three. Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell. We found it on Loch Ness. This is a magical place – it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”
Mark Smith, trade and group sales manager of Continuum, adds: “We look forward to introducing our tourism trade partners to Loch Ness Centre following our refresh in spring 2023, ahead of the summer season. We’ll continue to create the best possible packages allowing guests to explore this iconic destination.”
