Scottish tourism businesses have another opportunity to link up with global tour operators and travel agents ‘virtually’. Recognising the need for Scotland’s tourism businesses to maintain contact throughout Covid-time with travel intermediaries around the globe, VisitScotland has organised the Scotland Reconnect 2021 event, which will take place 27-29 April, following its successful inaugural digital event last November.
Given ongoing constraints on travel, VisitScotland will deliver a second edition of the Scotland Reconnect virtual workshop in place of VisitScotland Expo. Following its successful inaugural digital event last November, Scotland Reconnect 2021 will return from 27-29 April. Buyer registrations will open on 8th March so please let Lauren know if you plan on attending and she will get in touch with the link.
Last year’s Scotland Reconnect was the first time the national tourism organisation had delivered a virtual trade event on this scale. Feedback indicated that this had been hugely successful, with several hundred Scottish tourism businesses from across the country taking part in some 5,000 meetings with international travel trade from 23 countries, aimed at creating tour packages for future visitors.
Malcolm Roughead, chief executive, VisitScotland, says: “We are delighted to offer our tourism businesses the chance to plan for the future again with international markets, during the most difficult period they continue to face.
“Until we can run face-to-face business events, platforms like Scotland Reconnect are the next best thing. We hope it gives the industry confidence that engaging online can deliver for their businesses.
“Engaging virtually serves two key functions, keeping Scotland at the forefront of people’s minds when international travel is permitted; and the potential for businesses to generate future bookings and create new revenue streams from digital experiences.”
For more information about Scotland Reconnect 2020 please visit: https://www.visitscotland.org/news/2020/scotland-reconnect-virtual-success
For further information on VisitScotland’s response to the Covid-19 pandemic, go to https://www.visitscotland.org/supporting-your-business/advice/coronavirus
