Johnston Mailing, based in Glasgow, joined CTA as a new Supplier member recently and is keen to discuss the benefits of Direct Mail marketing with coach tour operators. Johnston Mailing offers a range of direct mail services which it says is a very effective way for travel businesses to promote their products and services.
Some benefits its existing clients are experiencing include being able to target a specific audience based on factors such as demographics, interests, and travel preferences which can increase the likelihood that your message will resonate with the recipient and lead to a conversion. And direct mail can be personalised to the recipient, including their name, travel history, and interests which can create a more tailored experience and increase the likelihood of a response.
Johnston says that a well-designed, visually appealing piece of direct mail can grab the recipient’s attention and create a memorable impression and campaigns can be tracked and analysed for effectiveness by measuring response rates, conversion rates, and ROI.
