Dear Tourism Partner

I hope that you, your teams and your families are all doing well and looking forward to the holidays. In Tourism Ireland we understand how difficult the last few years have been for the travel and tourism industry across the globe. Even though things are a little difficult at the moment we look forward to 2022 with a lot of optimism and hope to welcome back many of your clients from overseas to the island of Ireland.

Our ‘Green Button’ campaign is now under way and will reach millions of potential visitors in all our key markets. It’s a really extensive, multi-channel campaign which is highlighting Ireland as a fantastic destination for a holiday. Our message – and that of the entire Irish tourism industry – is very simple: we cannot wait to roll out the green carpet and welcome back visitors from Great Britain and elsewhere around the world. Together with our industry and travel trade partners, we hope to undertake our most extensive marketing campaign ever in 2022. Our focus is on rebuilding consumer confidence, in order to drive a strong recovery and we will be pulling out all the stops to set the island of Ireland apart from our competitor destinations.

Ireland’s COVID response is continuing successfully with over 90% of the eligible population fully vaccinated and an accelerated booster program in place.  Our industry partners have put measures in place to ensure that your clients will have a great holiday on the island of Ireland in 2022. The health and safety of all our visitors will be the priority, but we will ensure they are protected alongside a very warm Irish welcome and a great holiday experience.

There are some additional restrictions in place just at the moment and you will find details on these on the official Government websites for Ireland  and Northern Ireland.

Many thanks for your ongoing support for Tourism Ireland and the tourism industry on the island of Ireland. We very much value your business and look forward to working with you to rebuild it in 2022. In the meantime, have a very happy and peaceful Christmas.

Best wishes

Niall Gibbons

Chief Executive

Tourism Ireland