The South of Scotland Destination Alliance (SSDA), is a new industry-led management and marketing organisation for the South of Scotland – including Dumfries and Galloway and the Scottish Borders. CTA member MBTAG, the Midlothian and Borders Tourism Action Group, will merge into the SSDA and continue its work from the last three years across the entire, stunning South of Scotland region.
A £2.7million funding award from the newly formed South of Scotland Enterprise (SOSE), has provided the South of Scotland with an opportunity to help realise its ambition to develop the region into a year-round, first class destination. From the outset, the SSDA programme is focused on supporting the tourism, leisure and hospitality industry and building a membership community across the region. Initially, this will be focused on recovery post Covid-19, but will also include business, product and skills development
programmes, travel trade programmes and consumer destination marketing campaigns.
A spokesperson says: “We are excited to continue and develop our work with the professional travel trade and together
put the South of Scotland on the map”.
For further information, contact travel trade specialist Yvonne Wagoun – yvonne@ssdalliance.com
