Hospitality Line has been appointed as the dedicated group bookings partner for the newly opened Guinness Open Gate Brewery, London.

Located within a restored, historic building in the heart of Covent Garden, Guinness Open Gate Brewery, London, marks a new chapter for the iconic brand, bringing brewing back to the neighbourhood for the first time in more than a century.

The 90-minute guided experience is led by Guinness beer experts who bring the story of brewing to life. Guests begin by stepping ‘into the pint’, a 360-degree immersive experience that explores Guinness’ heritage and explains why brewing has returned to Covent Garden.

Visitors are then taken through the working microbrewery, where brewers experiment with seasonal and small-batch porters, IPAs, and ales, all produced on site. The experience continues in the Tasting Room, where guests enjoy a guided tasting hosted by a Guinness brand ambassador, before concluding in Bar 232° where each visitor learns to pour their own pint of Guinness.

Hospitality Line will manage group bookings for the attraction, while corporate and private event enquiries will continue to be handled by the Guinness Open Gate Brewery, London.

Group bookings for Guinness Open Gate Brewery, London are available now through Hospitality Line. Enquiries should be directed to trade@hospitalityline.co.uk or visit www.hospitalityline.co.uk.