One operator reporting that customers are booking holidays for later in the year in large numbers after receiving their vaccinations is CTA member Bakers Dolphin. The company believes that confidence is returning and the tourism market will bounce back after Easter with online and telephone bookings rocketing in the past week.
Amanda Harrington, sales and marketing director, Bakers Dolphin says: “It seems as if the first thing people do when they return home after receiving the Covid-19 protection is to start booking a holiday to look forward to.
“We are also getting so many requests for day excursions that we are rushing out a special Days Out brochure in the next few weeks with ideas for trips to Stately Homes, gardens, museums and great scenery.
“Many people missed out on holidays and now want to get away as soon as they can. It is difficult for us to plan at the moment as we do not know when restrictions will be lifted. Bookings are very strong for resorts in Cornwall and the South West and also for Scotland.
“We are finding they are less strong for overseas, but people are keen to get into Italy, Spain and Austria on tours as soon as the regulations allow.”
Since last March Bakers Dolphin has found that people are willing to book ahead and then change if necessary or have a refund when circumstances dictate.
“The strongest take-up is for holidays in July, August and beyond but we still have people keen to go away at Easter if they possibly can,” adds Amanda.
