Edwards Coaches has rebranded its school tours operation from École School Tours to Edwards Education and Youth Tours and aims to widen its product portfolio with bespoke tours for schools, youth organisations and sports teams. A new website will be launched in March.
The rebrand follows market research which showed that the Edwards brand had a stronger resonance with customers.
“We’re very excited to introduce our new brand to customers along with our wider range of products,” says Liz Lewis, education and youth tours manager. “The Edwards name has long held a large amount of gravitas in south Wales and combined with the company’s commitment to youth education it only seems fitting to integrate into the wider brand.”
Jason Edwards, managing director, adds: “École has done excellent work over the past thirteen years with local schools and youth organisations and I very much look forward to seeing them grow with the rebrand. This is an opportunity to put them at the forefront of the industry and provide eye opening trips for kids all across south and south west Wales.”
