Bournemouth, Christchurch and Poole Tourism has officially signalled the launch of the summer season with a new ‘We Are Tourism’ campaign. Using social media channels, and working with local businesses, the destination is heralding a new dawn for visitors after the disruption triggered by the Covid-19 pandemic.

The new campaign emphasises the measures implemented by accommodation providers, restaurants and dining facilities and attractions to ensure the safety of visitors to the region in the coming weeks and months.

This includes but is not limited to; rearranging dining facilities to provide more space between guests, contactless check-in at hotels and the development of apps to reduce contact in restaurants.

BCP Tourism has been working with the tourism sector partners and businesses in preparing to welcome visitors who respect the town, providing them with an assured experience that it is Covid-ready, and it is actively encouraging Visit Britain’s We’re Good to Go accreditation.

The local council implemented a comprehensive social distancing signage programme with more than 2,130 vinyl pavement roundels, 1,660 correx boards across the urban areas and 800 across the seafront.

“We are thrilled to be able to welcome back visitors to our beautiful part of the world, safely and respectfully, to enjoy our hospitality,” says Lewis Allison, portfolio holder for tourism, leisure and communities. “This campaign seeks to remind residents and visitors alike of what we, as a destination, have to offer which will always aim to put the safety of our patrons first. We are Tourism, and we are ready.”