At The British Tourism & Travel Show (BTTS) 2026 on 19 March, 225 exhibiting tourism brands marked a successful new one-day format at the NEC Birmingham.

The show organisers noted a strong uptake of pre-booked meetings and well-attended Theatre sessions across the day, confirming the success of the new, one-day show format.

Visitor numbers were in line with the previous show, demonstrating the ability of the one-day format to deliver the same scale in a single, focused day.

With 680 meetings pre-booked through the Meeting Planner, BTTS delivered a focused day of business. Exhibitors and visitors arrived prepared, with a high concentration of decision-makers on-site leading to focused, high-quality conversations and a consistently busy show floor.

The Theatre programme drew strong attendance across the day, covering travel trends, AI-led discovery, legal and regulatory change, emotional marketing, and accessibility. Each session offered practical tools to support planning for the season ahead. Recordings are available to watch on demand here.

At the CTA’s stand, we welcomed over 120 visitors, including coach operators and wholesalers looking to join the organisation.

BTTS 2027 will take place on 11 March at the NEC Birmingham. To find out more and register for BTTS 2027, visit here.