A new consumer campaign to promote coach tours and excursions has been launched by the Coach Tourism Association. The consumer campaign runs under the umbrella branding ‘WeLoveCoaches’. This theme provides a simple and effective branding that is equally relevant to both Operator and Supplier members of CTA who are now getting behind the campaign.
The consumer-facing WeLoveCoaches campaign has a particular focus on social media and video, alongside providing tools and resources for use directly by members who are supporting the campaign by using the logo and sharing content on their own social media channels.
The core messages of the campaign are: Coach travel is back; Coaches are safe, fun and social; and Coaches are ready and waiting to take you on a great UK trip or holiday.
A new portal website welovecoaches.com is a core element of the campaign. This new site has replaced the former findacoachholiday website. The website is now operational and includes details of coach and tour operator members.
CTA operator members have a listing on the welovecoaches.com website with full contact details, social media links, images, and current video clips. The website provides a simple way for consumers to easily find an operator by county location. The key ‘call to action’ is a link to operator members’ websites, and there are also direct links to members’ social media channels.
CTA’s campaign has enlisted the support of social media specialists Cariad Marketing and is initially focussed on promoting coach tourism on Facebook and Instagram. Video content will also be part of the campaign and an initial campaign video is now available.
