The CTA is launching an industry-wide research project aimed at helping members gain a closer understanding of the market and what drives bookings.

The survey aims to discover the buying intentions, as well as barriers to booking, among thousands of UK coach holiday and day trip customers. The results of the survey will deliver insights to improve future business.

CTA is calling for the participation of members who just need to send a single e-mail to their customer database, inviting customers to participate in a simple 7-10 minute survey. There will be versions of the survey for operators, as well as wholesalers and suppliers.

CTA aims to launch the survey in October, and further information on how to get involved will be provided in the coming weeks. The more members who take part, the sharper the picture of the business landscape for all members.